B2B SaaS &
Internal Systems
Designing workflow-heavy products and operational systems that help teams boost efficency, work smarter, and handle real-world complexity with confidence.
Design that supports business operations
I focus on designing systems that remain simple to use as requirements grow and scale with your organization.
Workflow & Process Interfaces
Design end-to-end workflows, such as states, handoffs, and escalations, so work moves forward with minimal friction.
Data-Heavy UI & Reporting
Create structured interfaces for power users: tables, filters, bulk actions, and dashboards that support decisions.
Business Rules & Exceptions
Turn constraints into workable interfaces: rules, validations, edge cases, and outcomes users can anticipate.
Human-in-the-Loop Automation
Design automation with oversight: clear triggers, review steps, and confidence in what the system is doing.
Role-Based UX & Permissions
Design experiences that match real responsibilities: roles, access, approvals, and visibility across teams.
Integrations-Aware Experience
Shape workflows with the surrounding ecosystem in mind, such as systems, APIs, and operational dependencies that influence the UX.
/ services
Two ways to work together
I offer two services depending on whether you’re building a B2B SaaS product for customers, or improving internal operational systems for your team.
B2B SaaS Product Design
Ship workflow-driven features that teams trust and adopt.
I work with early-to-mid stage B2B SaaS companies to design operational features that are reliable, scalable, and easy to use in real conditions. I collaborate closely with product and engineering from discovery through delivery.
Focus areas
End-to-end workflow design
Clear handling of rules, constraints, and edge cases
Strong information architecture for complex product areas
Data-heavy UI patterns that support speed and accuracy
Role-based experiences aligned with real responsibilities
Smooth implementation support in partnership with engineering
Internal Tools & Systems
Streamline day-to-day work through better systems.
I help SMBs design internal systems that improve execution, visibility, and coordination. This work typically starts by understanding how work flows today, then designing interfaces and workflows that reduce bottlenecks and improve reliability.
Focus areas
Workflow mapping across teams, tools, and responsibilities
Interfaces that reduce errors and simplify decisions
Visibility through dashboards, metrics, and operational reporting
Better handoffs, ownership, and accountability in the system
Automation-ready workflows that reduce repetitive work
Governance, such as permissions, auditability, compliance support
/ how i work
Design that makes complex work simple
I pay attention to the parts of the system that define everyday experience, including how work progresses, how exceptions are handled, and how teams stay aligned as requirements evolve.
About
I’m a product designer specialized in operational systems, such as B2B SaaS products and internal tools, where workflows, data, business rules, and constraints shape the experience.
I enjoy designing the parts of products that carry real responsibility, like interfaces that coordinate people and processes, support decisions, and stay dependable over time. I work EU remote and I’m async-friendly by default.
If you’re building a workflow-driven product or improving internal operations, I’d be glad to learn what you’re working on and see if I can help.
Your workflow isn’t
supported end-to-end
Your system is scaling
without structure
Your power users
are
slowed down
Your rules aren’t
clear
in the product
Your workflows depend
on other systems
If you’re building workflow-driven B2B SaaS or internal tools, I can help you design product workflows and interfaces that stay reliable as you scale.